WATI represents a CRM based on WhatsApp business API through the Claire.ai technology. Before launching the cloud API, WhatsApp had given access to its WhatsApp Business API to more than 40 partners, including WATI's Claire.ai. Each of these partners created a service that focused on exploiting the WhatsApp API.
WATI is a CRM that automatically manages customer relationships based on WhatsApp messaging with a webhook and API part that allows developers to customize such interaction.
What a specific features can WATI provide?
WATI gives access to several functions that distinguish it from other competitors:
- A CRM management allowing to open automatically tickets or tasks on your WATI space,
- Creation of flows that allows you to perform several successive actions that will be triggered automatically upon receipt of a specific message (you can create several different flows depending on the conditions you want),
- Creation of chatbots from a graphical interface that will automatically respond to your customers' requests,
- Automatic integration with other applications such as Zapier or Shopify,
- APIs and Webhooks reserved only for developers to meet your needs even the most complex.
What are the limitations that WATI imposes?
- A Facebook business account to be provided at registration
- Only one WhatsApp number per subscription, but the possibility of "broadcast" remains available to spread the message on several numbers.
- A conversation represents a 24 hours message exchange session
WATI remains one of the best WhatsApp integration solutions on the market for small businesses looking for automated customer management.
Despite the exposure of the WhatsApp API on cloud, it is still a much easier tool to use, with rich documentation and tutorial videos.